Suresh Balaji, CMO of HSBC APAC, set to leave the company after 17 years

Suresh Balaji is stepping down as Chief Marketing Officer of HSBC APAC. According to his LinkedIn, Balaji said his role at HSBC had started the countdown after staying with the company for 17 years, having held eight roles at four locations. “Thanks, HSBC, colleagues, mentors, business partners and friends for all the love. HSBC will always have a special place in my heart,” added Balaji.

Prior to becoming CMO, he was Managing Director and Global Head of Marketing at HSBC Life. He also spent more than five years as Managing Director and Regional Head of Marketing for APAC at HSBC, where he led marketing for 14 countries with a team of over 250 marketing practitioners for sales activities in HSBC Retail and Wealth Management in Asia Pacific to develop strategies that enhance brand and business growth.

Previously, HSBC Hong Kong has launched an all-new ‘Hong Kong Inspired by the World’ campaign to highlight the city’s cultural diversity and prosperity, showcasing concepts such as food and drink, film, art and pop music. Although a small city, Hong Kong is able to bring together a variety of innovative ideas, and there have been many success stories with local and international characteristics over the years, the HSBC press release said.

Thus, the campaign features a variety of unique elements that represent Hong Kong, including local snacks and authentic cuisine, namely egg waffles, Swiss chicken wings and Shanghai noodles, as well as art films. martial.

The static ad will be promoted on print media such as a number of local newspapers, outdoor advertising (OOH) will also be used on tram shelters and MTR stations. The digital version of the announcement will also be displayed on the massive notice board in HSBC’s main building.

Related article:

HSBC says Communist Party Committee has ‘no influence’ over company management
HSBC and K11 Group team up to leverage each other’s huge member base

Laura J. Boyer