Preeti Chippa reinvents historic arts and crafts with and – ThePrint


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New Delhi [India], May 31 (ANI / SRV Media): Preeti Chhipa, who has opposed all societal and industry standards to establish her organizations, is currently a successful female entrepreneur who runs two e-commerce businesses – TheBlockArt .com and

A block-carving artist, belonging to a family of long-time artisans known for their Bagru work, she took a step forward and launched her family-owned cultural business online. In addition to realizing her entrepreneurial aspirations, she also helps local women in her community sell their manual labor through her digital businesses. is essentially a one-stop-shop for all things ethnic fashion best suited to India’s varied tropical seasons, especially summers. At, fashion is fluid and constantly evolving as the brand quickly adapts to new trends, to find a balance with the “evergreen fashion” look. Located in Jaipur and built on the thoughtful initiative of bringing traditional art to the forefront on a global scale; is the creation of skilled textile designers with a long history and heritage in block making and printing.

The e-commerce platform aims to revolutionize the traditional business of selling world-famous Bagru prints. It has experienced exceptional performance in the international market and has a loyal clientele of over 100,000 visitors. also has the privilege of providing a work-from-home opportunity to approximately 5,000-6,000 women by selling their products digitally.

On the other hand, is a one-stop-shop where people can quickly send their favorite rakhi and rakhi gifts to their loved ones and have them delivered to any location. During the RakshaBandhan festival, it is customary to send rakhi gifts and rakhis to our loved ones who live far away. Aarav Rakhi, the parent organization of offers unparalleled services that make the festival more enjoyable for families. To assist customers with “Send Rakhi Online” services, the company offers a massive collection and the widest range of traditional and fancy design rakhi.

To keep traditions alive, also offers several warm services such as sending rakhi brother, rakhi children, bhaiya-bhabhirakhi, rakhipooja thali, rakhi-fruits in the name of people whose relatives live all over the world. Using the service, it is now very easy to buy rakhi and rakhi gifts online and have them delivered to your doorstep. Once an online rakhi order is placed, takes full responsibility and safety to send the warm gifts and wishes to families living overseas in the US, UK, Canada and Australia without any shipping costs.

Preeti Chhipa said, “Although I was born into a traditional Rajasthani family, my parents encouraged me to study hard and I was a brilliant student from the start. I have Masters in English, Masters in Hindi, Bachelors, Bachelors in Education and Masters in Education, among other degrees. I dream of making a significant contribution to the development of my country by allocating part of the product of my company,, to the empowerment of women. In addition, is a source of income for around 500-600 local women who make rakhi by hand with an emphasis on worldwide delivery. Last year, our company shipped about 1.5 lakh rakhi to the world.

Preeti is involved in several government missions and has received numerous state and central government awards. She actively supports the “Vocal for Local” initiative of Prime Minister Narendra Modi and provides jobs for rural women artists. She has been a champion of the DIGITAL India initiative, launching her own business on online platforms. She recognizes the gap in conventional thinking, carried by society for women and wishes to make a difference in the lives of other young women. She is involved in a number of charities and non-governmental organizations that help women and has helped hundreds of girls by providing them with financial, moral and psychological support.

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This story is provided by SRV Media. ANI will not be responsible for the content of this article in any way. (ANI / SRV Media)

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