Plenty at Twenty, Sportz Interactive Approaches 20 Year Milestone with Firm Focus on Global Expansion

Jul 11, 2022 12:41 PM STI

Bombay (Maharashtra) [India], July 11 (ANI/NewsSee): Sportz Interactive (SI), the Mumbai-based sports media company which started operations in 2002, celebrated its 20th anniversary this month. The company is celebrating two decades of delighting sports fans on behalf of its customers with its data, technology and content offerings.
Sportz Interactive’s growth journey reflects the evolution of the sports industry and fan engagement over the past two decades. SI’s products and services have contributed to the success of multiple ecosystem stakeholders viz. International federations, broadcasters, franchises, media, technology companies and sponsors around the world.
Over its two-decade journey, SI’s offerings have touched millions of fans around the world through marquee global events such as the Olympics, FIFA World Cup, UEFA Euros/League champions, ICC Cricket World Cup/T20 World Cup and Indian brands like the Prime Minister of India. League, Pro Kabaddi, Indian Super League, TATA Mumbai Marathon and many other sporting events.
Today, SI is the go-to provider of fan engagement solutions for businesses, leagues, franchises and brands in a digital world.
Born from a humble garage, SI’s headquarters has now snowballed into 27,000 square feet of sports office space, thanks to the efforts of a 500-strong team.
It is this office space aka “The SI Arena” that is at the heart of the company’s rich culture. SI’s “actors” are at the heart of its growth story, and its initiatives to constantly enrich the office atmosphere – whether in person or remotely – have set new standards for inclusion, communication and human resources management.
Arvind Iyengar, CEO of Sportz Interactive International, said: “The company set out with a vision to revolutionize the experience for sports fans and we have been fortunate to work with some of the biggest sports federations, teams, broadcasters and technology companies to reach hundreds of millions of fans. All of this is driven by our passionate and committed team. It’s a high-energy atmosphere that makes every day feel like game day at Sportz Interactive!”

Sportz Interactive’s vision is to “revolutionize the experience of sports fans across consumer outlets by creating best-in-class products”. Elaborating on the business model, Siddharth Raman, Deputy Managing Director of Sportz Interactive, said, “We are privileged to play a key role in the digital transformation of our clients’ businesses. Our suite of fan engagement solutions in Data & Video Tech, Interactive Solutions and Content Management is a key business driver. We are excited about the next phase of growth as we invest to stay ahead of the game technologically and become an employer of choice for anyone looking to pursue a career in the sports industry. »
That said, Sportz Interactive is now jumping “into the next 20”, as its CEO put it, with a clear focus on international expansion – already visible from setting up offices in Singapore. Having developed a scalable architecture to handle massive traffic for mega sporting events and more data, deeper analytics and higher viewership, SI – which has engaged over three hundred million fans – is gearing up to multiply that number.
Asia’s leading sports-focused content and technology solutions company, Sportz Interactive (SI) has nearly two decades of operational domain expertise. With over 500 “players” on its team (and growing!), the company covers over 40 sports worldwide with a particular focus on cricket, football, kabaddi and many other global sports. Over the years, SI has earned an immense reputation for its state-of-the-art websites and mobile applications, hosted solutions, digital simulators, match centers, fantastic games, social media innovations and its content initiatives.
Sportz Interactive’s vision is to “revolutionize the experience of sports fans across consumer outlets by creating best-in-class products”.
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Laura J. Boyer