Mattress Firm Welcomes Mickey Mericle as Director of Marketing and Experience

HOUSTON, April 7, 2022 /PRNewswire/ — Mattress Firm, the nation’s largest omnichannel specialty mattress retailer, today announced that Mickey Mericl joined the company as director of marketing and experience. Mericle is a highly accomplished leader with deep experience in marketing and analytics.

At Mattress Firm, Mericle oversees the planning, development and execution of Mattress Firm’s marketing, advertising and customer experience initiatives. She also leads the development and execution of Mattress Firm’s brand strategy by creating brand positioning that reinforces the brand and value proposition, driving brand awareness, improving customer engagement and brand awareness. ‘purchase intent. In addition, she is responsible for the growth strategy and the expansion of the company by developing a forward-thinking media strategy.

“Mickey has an impressive track record of digital transformation, revitalizing brands, building high performing teams and delivering results,” said John Eck, President and CEO of Mattress Firm. “We are delighted to welcome Mickey to the Mattress Firm. Her vast experience and strong functional expertise will help us further elevate our marketing function. She will also be a valuable addition to our leadership team.”

Mericle joins Mattress Firm from Leslie’s, Inc., the nation’s largest and most trusted brand in the pool and spa care industry, where she was Director of Marketing. There, she led the company’s digital transformation, launched a new customer loyalty program with double-digit increases in year-over-year memberships, added top-tier media and increased return on three-digit media investment. Prior to Leslie’s, she held senior marketing positions at Shutterfly, Adobe, Walmart and Target.

“Mattress Firm’s goal of helping people sleep well so they can live well really resonates with me, as I believe that sleep is the often overlooked third element of a healthy life along with diet and exercise,” said Mericle. “I am thrilled to join this accomplished team to lead go-to-market strategies that reinforce the importance of a good night’s sleep, meet customer needs and improve their lives, while driving growth and value at long term of the business.”

Mericle holds a Bachelor of Arts from Iowa State Universityhis Master of Science in University of Pennsylvaniaand his MBA from Northwestern University Kellogg School of Management.

Mattress Company Public Relations

About the mattress company

Mattress Firm, the nation’s largest omnichannel mattress specialty retailer, has been helping solve America’s sleep problems for over 90 years through our family of brands. Each of our more than 6,500 passionate sleep experts is driven by a common goal: to change people’s lives through better sleep. Whether browsing online or in one of our more than 2,300 stores, our highly trained team provides personalized service and advice to help customers choose the right mattresses and bedding for their unique needs. Our carefully curated product selection includes leading brands such as Beautyrest®, Nectar®, Sealy®, Serta®, Simmons®, Sleepy’s® Stearns & Foster®, Tempur-Pedic®, Tuft & Needle®, tulo® and Purple® . Mattress Firm supports local and national charities through product and monetary donations and provides employee volunteer opportunities to serve their communities. No matter what time of night, Mattress Firm wants to help people get the sleep they deserve. Our website provides expert advice and helps people explore the health benefits of quality sleep, and the app provides free sleep tracking and personalized insights to improve sleep. sleep.

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Media Contact

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G’Nai Blakemore
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Laura J. Boyer