Durham Infinity Cycles Bike Shop Joins Specialized Team – Business

Specialized UK has shared the next stage of investing in its ecosystem, announcing that Infinity Cycles has joined the Specialized team.

Infinite cycles, which opened in July 2009 and serves the Durham and surrounding cycling community, is already a close partner of Specialized. Specialized’s investment in “secures and enhances their future,” a statement said, with CEO David Robinson still at the helm.

Robinson and his team will continue to be part of the business working alongside Specialized. He said: “I am incredibly proud of the history of Infinity Cycles, the business I started in 2009.

“The past few years have seen dramatic changes within the industry, providing great opportunities for those in it. My team and I are excited to work with Specialized, to continue to grow the store, and to provide riders with an even better experience.

Last week also saw the opening of the new Specialized brand store in Norwich. In partnership with Darren Thomas, MD of Cycle Revolution and owner of the Specialized brand store in Chelmsford, they have created a state-of-the-art destination store for cyclists in East Anglia.

Thomas said, “Our partnership with Specialized allows us to deliver incredible customer experiences. We share a common desire to provide the best possible products that facilitate great experiences regardless of your age or ability.

“The strength and depth of the Specialized product portfolio also allows innovation to be at the forefront in a rapidly changing market.

“The partnership, formed in 2013, allows us to share ideas, vision and resources, resulting in the creation of loyal customers who drive a growing and influential brand!”

Read more: Reilly Cycleworks to debut new advanced Fusion road bike at Cycle Show

Specialized said its expanding ecosystem is focused on better serving riders; when, where and how they want. These announcements provide riders with more ways to physically interact with the Specialized brand, alongside their partners online and via specialise.com.

Laura J. Boyer