Dubai set to enjoy another year of successful bidding activity for global events

Dubai’s business events sector and the wider economy are set to enjoy another year of successful bidding activities led by Dubai Business Events (DBE), the official bureau of city ​​congress.

Working with public and private sector stakeholders, DBE has captured a total of 120 events for the year 2021 and beyond. These events, a combination of conferences, meetings and incentive travel programs, bring together nearly 70,000 thought leaders, scientists, government officials and other key experts, putting Dubai at the heart of global conversations on the recovery of the sectors. and key professions, innovation and the economy. growth.

The strong performance, achieved despite continued disruptions to the global trade events industry, is largely attributable to global recognition of Dubai’s handling of the COVID-19 pandemic. Dubai has provided a viable and attractive alternative to host many events staged over the past 15 months and now in the pipeline after original plans by organizers elsewhere in the world failed to materialise.

His Excellency Helal Saeed Almarri, Director General of Dubai’s Department of Economy and Tourism, said: “Under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, the city’s handling of the pandemic and rapid economic recovery continue to be recognized by the global business community. As well as seeing Dubai become a premier hub for businesses, associations and talent across a wide range of sectors and professions, it also sets the city apart as a premier destination for events of all sizes.

“The experience of the past two years has only underscored the importance of professional in-person events and what they can offer organisers, attendees, sponsors, exhibitors and their wider networks. We therefore continue to explore all opportunities to organize business events in Dubai and work with stakeholders in the city to provide meeting planners with a safe and impactful platform for knowledge sharing, networking and creating lasting legacies.

Among the major events won in 2021 was the 27th General Conference of the International Council of Museums (ICOM) in 2025. Dubai Business Events (DBE) collaborated with ICOM United Arab Emirates Chapter (ICOM-UAE), the Dubai Culture and Arts Authority (Dubai Culture) and Dubai Municipality to win the bid for the event. Other key events captured in the past year for the association segment include BIR Global Recycling Convention & Expo (2022), Asian Congress of Pediatric Nephrology (2023) and International Society Congress of peritoneal dialysis (2024).

Meanwhile, the city’s pipeline of corporate meetings and incentive travel programs also continued to grow, with the addition of the McDonald’s Russia Convention, AIA Star Convention and Oriflame Anniversary Gold Conference, all of which will take place in 2022.

The additions to the pipeline come amid growing attention to the business events sector in Dubai, highlighted by the formation of the Department of Economy and Tourism. One of the department’s top priorities is to capture 400 global economic events per year by 2025.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “In addition to attracting more visitors to Dubai, business events have a significant economic impact and contribute to the development of knowledge and innovation in the city. The pipeline of upcoming association events in Dubai is a testament to the city’s ability to provide a platform for sharing knowledge and expertise in the city both to host events and contribute to their rich programs. Likewise, the strong presence of corporate travel and incentive travel groups in Dubai over the next few years is a clear indication of the compelling proposition that major corporations around the world can see here.

In 2021, Dubai Business Events maintained a robust calendar of promotional activities around the world, through a combination of sales missions in key target markets, participation in major industry roadshows including IBTM World and IMEX America , and incoming study missions.

This year, DBE will lead nine trade missions to four continents, showcasing the city in traditional strongholds such as India, Europe and China, as well as markets where it sees strong growth opportunities, including Israel and India. Latin America. Groups from all over the world will also continue to be welcomed on a study mission to discover the city, while DBE will once again be joined by actors at all the major fairs.

Steen Jakobsen, Assistant Vice President, Dubai Business Events, said: “Our partners in hotels, venues, service providers and others within the business events ecosystem have always embraced the collaborative culture of the city, and in 2022 this will be more important than ever, as we seek to leverage our revival of premier tourism and events and provide planners and associations with compelling reasons to hold their conferences, meetings and incentive travel programs in Dubai.

We encourage stakeholders to join and support DBE in our calendar of activities throughout the year both in Dubai and in source markets around the world, as well as, of course, in bidding and event planning.

Laura J. Boyer