Alwaleed Philanthropies Launches New Mizwada Brand to Support Saudi Women Artisans


The products are deeply influenced by decades of unique Arab and Islamic culture. Through its partnership with Teeb, the artisans who make the handicrafts for Mizwada will benefit from the sale of each product. As part of the launch of Mizwada, Alwaleed Philanthropies is also collaborating with PIK, a local application in Saudi Arabia this will allow Mizwada branded products to be sold to consumers across the country.

Alwaleed Philanthropies is a pioneer in supporting artisans Saudi Arabia and globally. One of the main goals of AP is the preservation of Saudi heritage, arts and crafts. Mizwada is a brand that reflects the ethics of AP. Mizwada works with Saudi women artisans who produce a range of products, such as leather goods, woodworking and ceramics. Each of these pieces is handcrafted using materials from local sources and reflects Saudi heritage and culture.

In addition to supporting artisans and preserving Saudi craftsmanship, a goal that has always been at the forefront of their goals, AP also offers artisans, especially women, opportunities to develop their artistic and technical skills, while offering them economic opportunities. . Through its work with artisans, Alwaleed Philanthropies provides additional training as well as access to new markets to sell their products.

HRH Princess Lamia bint Majed AlSaud, Said the Secretary General of Alwaleed Philanthropies:

Mizwada is a brand that uses art as a medium to create hand-crafted products and gifts for the home and lifestyle. It is a brand that allows us to relive our ancestral past, through the recreation of the arts and crafts of our heritage as modern objects that stand out for their beauty.

Mizwada products can be purchased through the PIK app, which will be responsible for delivery to customers in Riyadh city; as well as the Teeb online platform which will be responsible for selling the products through the Kingdom of Saudi Arabia.

For four decades, Alwaleed Philanthropies has supported and spent over $ 4 billion on social protection and has launched more than 1,000 projects in more than 189 countries, managed by 10 Saudi members, reaching more than one billion beneficiaries worldwide, regardless of gender, race or religion. Alwaleed Philanthropies works with a range of philanthropic, government and educational organizations to fight poverty, empower women and youth, develop communities, provide disaster relief and create cultural understanding through education.

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