As editorial assistants for The Folklore, we have come to learn that African fashion is just as diverse as the continent itself. Folklore, an online concept store founded by Amira Rasool in 2018, has become a hub for discerning shoppers looking for upscale and emerging African fashion and design brands. Created with the aim of reflecting the diversity of contemporary African cityscapes and a unique design aesthetic, The Folklore enhances the visibility of the continent’s thriving fashion industry, and we couldn’t be more excited to be a part of all the action.
Over the past few months we have had the opportunity to write about influential people and incredible collections from a multitude of artists and designers known around the world. Folklore represents designers and artists from Nigeria to Senegal as well as black-owned businesses in North America, South America and Europe, creating a much larger scene for African fashion than we previously thought. to join the team. Whether these brands are inspired by their culture and tradition or use the abundant textile resources provided by the African continent, The Folklore offers a platform to showcase incredible designs through a careful selection of clothing, shoes, bags, accessories. and household items that can be used anywhere. in the world. Some of these brands were previously not available for shopping online or outside of Africa – until now. Below we’ve highlighted some of the brands we know and love in our day at The Folklore. Discover their founders and inspirations, and take a look at some key pieces from their collections.